During 2021-2023 period, we are working in alignment with our vision of “Being the best company in FMCG sector in our entire operating region” through strategic priorities guiding us in five key areas when making business decisions to create value for all our stakeholders.
Acclerating "Quality" Growth
We sustain profitable growth by providing high quality services to our consumers through our ever-growing portfolio of diverse and innovative products.
We promote growth in strategic categories.
We use a balanced portfolio and Occasion, Brand, Package, Price and Channel (OBPPC) strategy.
We exceed previous years’ values by extending our scale of volume.
We well-manage product costs and operational expenses.
We prioritize creating profitable demand in our investments and optimize the use of asset base.
We employ a net working capital protection program.
Being The Top Company in Fast Moving Consumer Goods
In order to grow together, we implement best practices for customer & supplier management and business development through our business-connected teams closely interacting with customers.
We perceive, steer and meet the demand.
We enhance digital customer and digital employee experiences in market penetration management. We expand our culture of “one-team”.
We develop long-term strategies for revenue growth management, conduct precise analyses, and expand competencies for revenue growth across the entire company.
Winning Together With Our People
We create a diverse and inclusive work environment where all employees are valued and have equal opportunities for growth.
We maintain our talent management process through “Fit for Purpose” and “Future Proof” talent development practices and career path guidance for our employees.
We support leadership development through growth programs and succession planning for critical positions.
We apply our core values and policies for all employees, promote our culture at CCI, and focus on diversity and inclusion.
We employ a number of processes, systems and policies to improve team performance, create compliant work environments and maintain strong communication with employees.
Digitalization For Industry Leadership
We become digitalized and incorporate innovative practices into our business model to increase productivity and boost our operations in order to maintain our leadership in the industry
We create a digital twin of our organization from an inside-out point of view.
We monitor and interact with customer approach through our business-to-business (B2B) platform from an outside-in point of view.
We optimize our assets using digital technology.
We enhance employee experience to make life easier for them.
Winning Together With Our Stakeholders
Together with all stakeholders in our value chain, we focus on winning and create value for our societies and planet.
Thanks to our integrated governance approach and our forward-looking targets, we focus on the sustainable development of the community, as well as our business.
We create social value through social programs.
We reduce risks related to statutory regulations with our effective management practices.
We tell CCI’s story better by using internal and external communication channels, and focus on improving our reputation.
