In order to provide a wide range of safe and high-quality products to our consumers, we perform our job with great passion. We choose the best partners to achieve team work and work accurately while prioritizing accountability at every stage of our value chain.
We consume less while we produce more. In order to provide better sustainability in production, we are constantly innovating to improve our resource efficiency and packaging at our 30 plants in 11 countries. We have reached recycling rates of up to 99% and we are moving fast to achieve our zero waste target. While we comply with international standards and work with approved excellence programs, our factories are audited annually as per the Coca-Cola System Operating Requirements (KORE).
Sales and Marketing
At our organization, we focus on winning together with our customers. In order to ensure sustainable growth through social and environmental practices, we work closely with our customers at more than 870,000 sales points and develop joint business plans with them. We also comply with the TCCC Responsible Marketing Policy when implementing our marketing and advertising strategy.
Logistics
We use digital technologies to plan our warehouse operations in line with the customer and distributor demands. We grow with our distributors and spread CCI values across our value chain. In order to achieve optimal Market Entry performance, we also invest in the talent development of our distributors. We make sure that our distributors increasingly adopt our practices that contribute to creating environmental and social value.
Consumption
We reach 430 million consumers with 23 brands. Product safety and quality remain our priority while providing our consumers a wide range of products to suit every lifestyle and occasion.
Recycling
In line with TCCC's vision of A World Without Waste, our returnable glass bottles and special recycling efforts allow us to re-collect the packages we generate. We continuously innovate to increase the recycled content in our packaging. We also partner with NGOs, local communities and TCCC to achieve our targets.
Resource Use
We always search for the best quality throughout our value chain. Together with TCCC and other suppliers, we strive to supply concentrated, raw materials and packaging materials in a sustainable way to produce delicious and high quality beverages. We require our suppliers to comply with our Supplier Guiding Principles (SGP) that set out the minimum environmental, social, economic and ethical conditions expected of them and we perform audits to check their compliance.