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OUR VALUE
CREATION MODEL

OUR APPROACH TO CREATING VALUE
Our Value Creation Model
Human Rights
Human Capital
Employees
Community
Social
Development
Environmental
Footprint
Customer/
Consumer
Consumer
Well-being
Customer
Value
Financial Capital
Social And Relationship
Natural Capital
Manufactured Capital
Human Capital
Intellectual Capital
Input and Resources
  • Investments
  • Sales revenues
  • Financial income
Business Operations
  • Financial risk management
  • Working capital management
  • Marketing
  • Revenue growth management
  • Pricing
  • Promotion
Outputs
  • Achieving optimum corporatevalue
  • Increasing transparency
  • Investor relations (bilateral)
  • 21,930 Million TL Net Sales
    Revenue; 3,434 Million TL
    Operation Profit
Outcomes
  • Better corporate governance
  • Brand reputation
  • Diversifying the investor base
Input and Resources
  • Stakeholder expectations
  • Company principles and values
  • Regulations and laws
  • External trends
  • Changes in the work environment
  • Interaction platforms
Business Operations
  • Active participation in NGOs, trade interest groups, industry association meetings, conferences, workshops, panels and projects
  • Supplier, distributor and customer support and development programs
  • Supplier, distributor and customer audits and surveys Health, safety and well-being programs
  • Communication campaigns
  • CSR Programs
  • Interaction with local and national authorities
  • Investor promotional trips
Outputs
  • Increasing brand reputation
  • Increasing transparency
  • Building trust
  • Social license to operate
  • Legal risk reduction
  • My Sister SROI = 2,44
Outcomes
  • Indirect economic impact
  • Social development
  • Stakeholder value
  • Awareness
  • Reliable advice from a trusted partner
  • Indirect economic impact: 102,750 direct and indirect recruitment at Pakistan, Turkey, Kazakhstan and Kyrgyzstan
Input and Resources
  • Water
  • Energy
  • Concentrate and drink base Sugar
  • Packaging raw materials
  • Supplier Guiding Principles
  • Sustainable Agriculture Guiding Principles
Business Operations
  • Energy and water efficiency programs
  • Sustainable packaging initiatives
  • Sustainable purchasing practices (cold beverage
    equipment, agriculture, forklifts)
  • Partnerships with NGOs for environmental issues
  • Supplier trainings based on SGP and SAGP
  • Audits in terms of company policies
  • Internal and external awareness campaigns
  • Source water vulnerability assessment (SVA) with
    third-party companies
Outputs
  • Sustainable resource management
  • Social license to operate
  • Resource saving
  • 3% improvement in watereff iciency
  • 185 thousand m3 water savings
  • 588 thousand tons CO2 emission savings
Outcomes
  • Environmental awareness
  • Stakeholder collaboration
  • Sustainability of natural resources and ecosystem
Input and Resources
  • Buildings
  • Infrastructure
  • Equipment
Business Operations
  • Purchase of machinery and equipment
  • Maintenance and repair
  • Quality management
  • Logistics
Outputs
  • Productivity and productivity growth
  • Improving the supply chain
  • 1,376 Million UC Sales Volume
  • Capacity utilization and efficiency
  • Security
Outcomes
  • Comfortable working environment
  • Business efficiency
Input and Resources
  • 8,378 employees
  • Management systems and programs
  • Company principles and values
  • Volunteering
  • Leadership team and company culture
Business Operations
  • Talent and performance management
  • Learning and development
  • Health, safety and well-being practices
  • Human rights, diversity and inclusion
  • Employee communication and interaction
Outputs
  • Employee loyalty
  • Productivity and increase in productivity
  • Diversity and inclusion
  • Motivation/ satisfaction Personal development
  • Advancement in knowledge and skills
  • Health, safety and well-being
  • 8.15 hours of training per employee
Outcomes
  • Equal opportunity
  • Career development of employees
  • Continuous development of competence
  • Improvement of community life quality
Input and Resources
  • R&D and innovation investments
  • Management systems and certificates
  • Information technologies infrastructure
Business Operations
  • Project development
  • Establishing partnerships for R&D and innovation
  • Protection of intellectual property
Outputs
  • Employee loyalty
  • Productivity and productivity growth
  • Improving the supply chain
  • Advancement in knowledge and skills
  • 1,593 Operational Excellence Project between 2008 and 2021
Outcomes
  • Employee experience
  • Customer satisfaction
  • Consumer satisfaction
  • Building trust
  • Innovation
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