Operating in 11 countries with 870,000 sales points and serving more than 430,000 million consumers, CCI has a significant impact across its countries of operations. CCI Turkey operations create approximately 30,000 direct and indirect jobs in its regions. Our operations provide income to 160,000 farmers in the Turkish retail industry and generate 4.1 billion TL added value. At CCI, the raw materials used in our products are procured locally as much as possible before distribution and sales.
Our operations provide income to
160.000
farmers in the Turkish retailindustry and generate
4.1 billion TL
added value.
A bottle of Coca-Cola creates added value for many industries in its journey from production to consumer. Many industries play a role in the production of a single bottle of Coca-Cola, including agriculture, energy, production, transportation, distribution, retail, cooling, advertising, media and packaging. Thus, our operations help create a large-scale business volume in the economic value chain.
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CCI Volunteers
One of the building blocks of CCI’s organizational culture is encouraging and supporting employee volunteerism. Accordingly, employee volunteering clubs have been established to guide volunteering practices, and club activities include environmental protection activities (cleaning, tree planting, etc.), as well as activities to visit orphans and children in hospitals. In 2017, CCI took an important step towards establishing the CCI Volunteering Program to systematically promote and support volunteering activities for all its employees. In cooperation with AbilityPool, a digital platform that enables organizations to manage volunteering more eff ectively, our volunteers meet in a single environment in the projects of more than 100 Non-Governmental Organizations and in their own projects. The program, which was first launched in Turkey is gradually spreading to other CCI countries. As part of the program, CCI cooperates with NGOs, including the Anatolian Foundation, as well as the Ministry of National Education, universities and local governments. CCI employees can apply to participate in the Volunteering Program through the company's intranet platform and specify their preference for activities.
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Coca-Cola Turkey Memorial Forests
On November 23, 2021, CocaCola Turkey Volunteers and Aegean Forest Foundation off icials came together at Bursa-Mudanya reforestation site for the planting ceremony and the first saplings of CocaCola Turkey Memorial Forests met with the soil. In addition to Bursa, saplings will also be planted in Adana and Elazığ, which all together will grow and turn into "Coca-Cola Turkey Memorial Forests" hosting a total of 50,000 trees.
With this 50,000 tree forest, we will prevent CO2 emissions equivalent to
20.570
tons.
Investing in Community
While doing our job in the geographies of operation, our most important goal is to create value. At CCI, we strive to create value for all the stakeholders in different ways. We provide volunteering roles to our employees by cooperating with local and international NGOs. We continue to create value and implement our projects with the aim of investing in society and being recognized as a good corporate citizen. Our projects focus mainly on empowering young people and women, in addition to water and waste management.
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Youth Empowerment Projects
Youth empowerment is a priority for CCI as it is serving a population where more than 50% consists of the young people. Our efforts to empower young people are grouped in two main areas: youth entrepreneurship and sports.
A large part of the population is young in our geographies of operation which increases our desire to develop projects aimed at investing in our future.
3.2.1-Start! (Kyrgyzstan)
The aim of the project is to create favorable conditions and a supportive, inclusive public environment for the self-fulfillment of young people in 18-35 years old, the formation of a new generation of citizens, responsibly involved in solving the issues, and problems of the city and country. Through this, the project participants are given the opportunity to implement projects aimed at improving the environment and society. Generally, the project pursues the sustainable development goals. The project will engage the youth in pursuing of these SDGs through the development of social entrepreneurship in the field of green economy. In the frame of this project, we collected more than 90 applications. 30 participants were selected to the final stage.
3.2.1-Start! (Kyrgyzstan)
3.2.1, Start! which aims to support young people to develop solutions with the goal of a sustainable life, continued to be successfully implemented in Kazakhstan in 2021. Kazakhstan has announced the launch of the 7th season of the“321 Start!” Project. As part of the launch of the project, CCI Kazakhstan, together with project partners, National Chamber of Entrepreneurs and Coalition for Green Economy, organized a round table on the topic "The contribution of youth to implementation of the Sustainable Development Goals." The agenda of the Round Table was importance of partnership between the state, business and community represented by active youth for successful achievement of the country SDG indicators. The 7th season of the project received a record number of applications and reached to 286 applications
Crowdsourcing Ai Tutor Platform - Tag For Good Project
Crowdsourcing AI Tutor (CAT) is a platform that provides sustainable employment for disadvantaged individuals and generates data that companies can use in AI applications. The Tag for Good Project was commissioned on the CAT platform and created a new generation working model for hearing-impaired and deaf individuals.Within the scope of the Tag for Good project we carried out with Dem Association, the annual hearing aid maintenance costs of 4 hearing impairedand deaf university students were covered.
Also, the data set required to train AI has been obtained quickly and with high quality
As it is a sustainable platform, all institutions and all Non-Governmental Organizations can use the CAT platform to create value
Marathon of Good Deeds
1500 applications were received to the "Good Deeds Marathon" organized across the country to commemorate the 30th Anniversary of Kazakhstan's independence. CCI Kazakhstan Volunteering Program was among the 51 winners in 5 categories. CCI Kazakhstan Volunteers Club became the winner of the "Good Deeds Marathon" organized by the the Ministry of Information and Public Development of Kazakhstan.
School Activity Festival
As one of our top priorities increase expectations for community support on being a responsible corporate citizen and adding CCI’s value. On January 18th, CCI Iraq sponsored “ School Activity Festival” which has been held by Ministry of Education. CCI Iraq got awarded by Education Minister with trophy of honor to recognize CCI Iraq on its social responsible position
III. Nobel Fest
At the last week of October the Nobel Festival in Kazakhstan Uzbekistan and in Azerbaijan. The Coca-Cola Company supported III Nobel Fest which has been taken place 4 days. Where more than 300 universities, and about 200 000 participants from 155 countries united. The main purpose of this project is ensuring inclusive access to unique world knowledge, as well as motivating thousands of young scientists, students and experts to new discoveries and achievements.12 Nobel Prize winners and 11 Breakthrough Prize winners and world-renowned experts attended the Nobel Fest in one year.
Women Empowerment Projects
We believe in the importance of supporting women's entrepreneurial potential for the development of societies and develop projects that provide access to job skills trainings for women, focus on financial services and connect them with their peers and mentors. Since March 2015, CCI has also been a signatory to the Women’s Empowerment Principles (WEP). Since 2015, My Sister Project has provided access to 429,000 women through faceto-face and online activities and trainings throughout Turkey. We reached 303,000 women in 2021 with the project, through education, grants and inspiring meetings, including female entrepreneurs and students from many industries.
Gender equality and women empowerment are important parts of the 2030 United Nations agenda, because they are included in SDG 5 and necessary for achieving the other 16 goals.
Since 2015, we have reached
429.000
women throughout Turkey.
My Sister Project
Supported by the Coca-Cola Foundation as part of the global 5by20 initiative to support 5 million female entrepreneurs by 2020, My Sister Project is an influential program executed in cooperation with the Union of Chambers and Commodity Exchanges of Turkey and Habitat. The project aims to equip women with necessary knowledge and skills to strengthen their social and economic positions and enable them to take an active role in the economic development. The project’s 3 main activity areas are: providing trainings to women in order to increase their entrepreneurial abilities, supporting entrepreneur women in the production, food and food&beverage industries with the "Grant Program" and bringing their products together with appropriate sales platforms.
1. Education: In 2021, the learning content of "My Sister Project" was expanded and the content was made accessible over "akademi. kizkardesim.net" with its renewed infrastructure. "akademi.kizkardesim.net" was recently added to the My Sister Project website to enable more women to easily access the different educational content they need, wherever and whenever they want.
2. Grant Program: In 2021, "My Sister Grant Program" jury selected 30 entrepreneurial women from 81cities who work in the food industry. Within the scope of the Grant Program, 29 women were provided with TL 25,000 each and 1 woman was provided with TL 40,000 TL for jury special prize; thus, the business development grant support totaling TL 765,000. 3. Procurement Days: On October 15, 2021, Women Farmers Day was celebrated and the first of the procurement days was held to bring sales outlets together with women producers and women's cooperatives who completed their trainings. During the event where many retail channel representatives attended, women had the opportunity to promote their products in the program.
New Partnerships: My Sister Is My Tomorrow - ÖRAV: 'My Sister is My Tomorrow' trainings were organized by the Teacher Academy Foundation (ÖRAV) to promote My Sister project to middle and high school teachers Within the scope of the training program, "My Sister is My Tomorrow Idea Camp" was held. The online trainings helped the program to reach 1,000 teachers and indirectly 100,000 students in the 2020-2021 academic year. During the 2021-2022 academic year, the program reached 2,500 teachers and 250,000 students.
In the partnership with the Ministry of Agriculture and Forestry, trainings are provided for women who are producers and partners of Agricultural Development Cooperative with the aim to help them strengthen their commercial activities and increase their competitiveness in sales and marketing fields. Accordingly, support was provided to 1,000 women who are producers and partners of Agricultural Development Cooperative throughout Turkey.
In 2021, My Sister Project won 8 awards:
International CSR Excellence Awards - Equal Opportunity
Stevie Awards - European Corporate Social Responsibility Programme of the Year - Bronze Award
The Hammers Awards - Turkey's Best Social Responsibility Team - Silver Award
13th CSR Summit Sustainable Development Goals Awards -Objective 5: Gender Equality - Golden Achievement Award and Communication Jury Special Award
European Excellence Awards - National and Regional Campaigns Turkey
Istanbul Marketing Awards - Projects for Gender Equality - Gold Award
Communitas Awards - Excellence in Corporate Social Responsibility - Corporate Social Responsibility Program
Mercury Excellence Awards - Corporate Social Responsibility Practices - Bronze Award
2021 "My Sister" Project
384
Hours of Training Program
81
Cities
14.050
Trainings with
18.040
Participants
%86
Education Satisfaction Levels
3.006
Project Activities with 3,006 Participants
4.892
Women Received Training at My Sister Academy
72
T.R. Ministry of Agriculture and Forestry Education Program with 72 Cooperatives
80
Cooperatives and Ministry of Commerce Cooperatives Summit
10
Cities
21
Cooperatives
Procurement Days
Grant Program
30
Entrepreneur Women Were Awarded a Total of
765.000
TL Business Development Grant
Grant Recipients:
%80'inin
had Increase of Sales
30
New Personnel Recruitment
%77
had Increase of Production Capacity
1.923.357 TL
TL Revenue Increase
Social Return on Investments
In order to measure the social value generated by the training, cooperative program and grant program activities carried out within the scope of the project, the " “Social Return on Investment" (SROI) methodology has beenused.
A working method has been adopted that complieswith the main principles and standards of the SROI method.
SROI= Total Social Value Created (TL) Investment in the Project (TL)
SROI= 2.44
Every 1 TL Investment in the Project has had a Social Return of TL 2.44
Coca-Cola Azerbaijan has won the 2020 U.S. Secretary of State’s Awar for Corporate Excellence (ACE) for its work promoting women’s economic empowerment. The Secretary’s annual Award for Corporate Excellence (ACE) is one of the U.S. Department of State’s most prestigious international awards, that uphold high standards as responsible members of their communities. CCI won the “women’s economic empowerment” category of the ACE Award.
Winner Of U30+ Project CCI Tajikistan
CCI U30+ Tajikistan Team had been won U30+ project with the theme of: “Empowering Women in Tajikistan”.
“Coca-cola Belesteri” Women Empowerment Program
The Coca-Cola Belesteri program supported by The Coca-ColaFoundation has completed its 9th year. In 2021, over 15,000 women were trained online in the basics of entrepreneurship. 309 women applied for grants through a competitive process, and 16 finalists were awarded grants of $2,000 to $4,000 to start or develop their own business. Since the start of the project in 2013, more than 50,000 women have been trained. To date, 97 businesses have been created and are successfully operating, having created over 300 jobs.
Waste Management Projects
A Clean Mediterranean Community Based Recycling Project – Kollekt And The Waste Trap System
As a part of the Clean Mediterranean Community Based Recycling Project, KOLLEKT application was launched in Kemer as a pilot region in 2019. The application is implemented jointly by Coca-Cola Turkey, The Nature Conservation Center and UNDP and offers a mobile platform that allows users to access recycling containers more easily and to win awards by reporting any waste they see in nature. With Kollekt, the aim is to multiply the recycling rate by 3 in 3 years. This will be done by improving the existing waste management system with methods involving public and bringing the wastes that are not collected by the Municipality into the recycling system, thus stopping them from reaching and polluting the sea. Accordingly, a "Waste Trap System" was implemented in 2021. At Karabucak Stream that passes through Kemer district of Antalya before accessing the sea, a part of the water carried by the stream is directed to filtration elements through obstacles and these obstacles hold the solid waste in the water. As a result, the solid waste is prevented from being delivered to the sea and it also has an important function in terms of making the waste visible and raising public awareness.
Cleaning The Coastal Region Of The Caspian Sea CCI Azerbaijan
Every 3rd Saturday of September is celebrated as International Coastal Cleanup Day in the world. We have been very active contributor to this movement in Azerbaijan for the last 10 years helping grow this activity into a large scale campaign inspiring volunteers and partners to join. Coca-Cola Azerbaijan together with the Ministry of Ecology and Natural Resources and ASAN Volunteers has been organized large-scale environmental campaign, which was held at the beaches of Baku under the motto of “Protect the Caspian Sea!” Total of 6.5 tons of waste was collected from an area of 25 hectares during this initiative held with participation of more than 1000 volunteers.
Clean and Green Drive CCI Pakistan
With environment being one of the focus areas of CCI Pakistan’s societal responsibility, a ‘Clean and Green drive’ was initiated. The drive was initiated to address environmental concerns. CCI Pakistan collaborated with the Ministry of Climate Change, Pakistan to plant 50,000 trees at 8 districts of the country. 120 volunteers from CCI Pakistan participated in ‘Clean and Green Drive’ to support the initiative.
Waste Net CCI Kırgızistan
WasteNet project aims to create a waste network for recycling and improving collection and recycling of plastic packaging waste in Kyrgyzstan by establishing cooperation between collectors and Horeca players (hotels, restaurants, shops). The project aims to unite capacities of HoReCa players , processing enterprises and other key stakeholders of the municipal solid waste (MSW) value chain in Kyrgyz Republic.
Temiz Sumqayit Pilot Project CCI Azerbaijan
Together with TCCC, CCI Azerbaijan works on Temiz Sumqayit Pilot project. The aim of the project is to sort and collect packaging waste and send it for recycling, as well as to promote sorting among the population and increase awareness in this area. At the same time, the pilot project aims to create an e ective waste management system. At the same time, the project is implemented in the format of public-private partnership in the framework of cooperation between public, private and non- governmental organizations.
Water Stewardship Projects
Access to clean water is among the most important problems in our geographies of operation. We are implementing projects to mitigate the impact of this problem, which directly affects community wellbeing and the sustainability of our business. Accordingly, we are continuing Konya Future Agriculture and Harran Night Irrigation Projects in cooperation with the Nature Conservation Center and the Ministry of Agriculture and Forestry. Our target is developing a new approach for soil and water management to adopt to climate change and decreasing water resources. These two projects have been carried out until today in cooperation with farmers, NGO representatives, academics and the local community.
Trainings
We have completed 15 trainings and workshops so far, reaching 1,500 farmers and public, civil society and university representatives. Also, the farmers received trainings on direct drilling, shelterbelts and climate-friendly agricultural guides published within the scope of the project.
Direct Drilling
Direct drilling method is applied on project areas. This system does not damage the structure of the soil, increases its resistance to extreme climate incidents, increases water retention capacity and also saves labor, time and fuel.
Konya Agriculture Of The Future Project
Agriculture of the Future Project is carried out in Konya in cooperation with the Ministry of Agriculture and Forestry and the Nature Conservation Center. The project aims to create a comprehensive model that will make it easier for farmers to fight climate change based on sustainable land and water use in agricultural applications. In 2021, the project was recognized by the Ministry of Agriculture and Forestry and received a plaquet to thank the eff orts that set an example against desertification. The scope of the project helped save 1.2 billion liters of water in 2021.
Agriculture Of The Future Project Coca-Cola Turkey
The Agriculture of the Future Project also includes applyingthe shelterbelt method against wind erosion which is one of the biggest threats of agricultural land. 200,000 saplings have been planted in Karapinar and Sarayönü districts and natural shelterbelts have been placed within the scope of the Agriculture of the Future Project launched in 2013. This figure is equal to applying a 300 km long shelterbelt.
Harran Night Irrigation Project Coca-Cola Turkey
During irrigation work at Harran Plain, evaporation and dehydration ratios are quite high due to the effect of air temperature. In order to minimize evaporation, it is important to do the irrigation in the early or later hours of the day. Reducing water loss due to evaporation would also minimize environmental problems such as salination, fungal diseases and pollution caused by over- irrigation.
The night irrigation project aims to expand climate-friendly agricultural techniques that reduce emissions and eventually the farmers' costs, and enables the farmers to adapt to the climate. It does this by providing equipment, training and publications to project participants; and short movies reaching a wider society.
In 2014, in cooperation with Harran University and Cullap Irrigation Association Management and farmers aff iliated with the union, night irrigation and sprinkler irrigation was applied. 50 farmers determined in 1500 ha area participated in the irrigation and it was revealed that significant water savings were achieved.
Cleaning The Water Canal By Hilla Plant CCI Iraq
CCI Iraq signs an MOU with Water Resources & Irrigation, Environment & Agriculture authorities for Clean & Green Future Environment, with Clean Water Canales and Watering Green Belts. Agreement of Cleaning & Dredging the Irrigation Canal nearby Hilla plant, irrigation canal which extends along the villages adjacent to Hilla Plant, by length of 10 Km and feeding it with clean water to irrigate about 3,600 acres of agricultural lands.
Wada Tajdid Project Cci Iraq
CCI Iraq has contributed with WADA Tajdid water projects ( Water and Development Alliance) since Feb 2020. The project serves 75,000 individuals and saves 750 Million Liters per year.
Paani- Inauguration Of New Water Filtration Plants CCI Pakistan
Project PAANI is CCI Pakistan’s fl agship CSR project. With water scarcity on the rise, CCI Pakistan collaborated with WWF to install state of the art water filtration plants across under privileged areas of Pakistan.
Under the project, 30 water filtration plants have been installed that provide clean water to approximately 1.1 million people across Pakistan. Extensive community outreach and mobilization activities were also conducted in target areas informing communities of the importance of safe drinking water and its appropriate usage.
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Our Relief Activities During The Covid-19 Pandemic
In Iraq
CCI Iraq donated with 1000 liters of diesel fuel to Erbil Health Directorate - Khabat District, who in turn distributed the fuel to hospitals specialized in treating Covid patients, which are in dire need of these quantities of fuel in order to ensure the continuity of the operation of generators and medical refrigerators to preserve vaccines and medicines used to combat Covid.
In Pakistan
During the crises of Covid-19 in Pakistan, CCI Pakistan was at the forefront of relief and rehabilitation of those aff ected. In collaboration with local administration, protective equipment along company products were distributed amongst the front line medical staff and the victims of COVID present at the quarantine centers. Product support was also extended to the government staff and medics on duty. Furthermore, vaccination camps were set up at CCI Pakistan premises to facilitate employees and their families with vaccination. This initiative ensured 100% employees vaccinated.
In Kyrgyzstan
CCI Kyrgyzstan supported the HoReCa sector during the pandemic, providing hot meals for orphans in cooperation with the Red Crescent. Our company together with the Red Crescent supported vaccination points and donated more than 1000 liters of water and products. In order to increase the vaccination rate, Lottery for vaccinated employees, information sessions on vaccination,trainings related to coronavirus and vaccination are organized. Appreciation letter from The Minister of Sports and Youth Aff airs of the Kyrgyz Republic for the help during the pandemic are received related to these activities.
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